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Facebook Business Page Essentials – March 2, 2021

Sandra Fernandez · February 3, 2021 · Leave a Comment

Facebook Business Page Essentials

I have a Facebook business page…now what do I do?

“ 63% of the US population over the age of 12 uses Facebook” – it’s the third most visited website in the world. If you’re trying to connect with your customers, Facebook is still one of the best tools to use.

Many small business owners are confused about the best ways to use this social network. You may not be sure about how to be successful on Facebook or what features you should be using. How do you get started and how do you make sure you’re using your time effectively?

Join us for a workshop on the best ways to use Facebook for a small business. We’ll help you:

  • Identify how Facebook helps you meet your business goals
  • Learn about the different types of posts and the best way to use them •
  • Begin using analytics to learn what’s working and what isn’t

The workshop is Tuesday, March 2, 2021 at 12 p.m. The best part is this workshop is FREE! Register today! https://www.eventbrite.com/e/facebook-essentials-for-your-small-business-tickets-139695475929


About the presenters:

Sandra Fernandez is cofounder of Big Oak Tree Media, where she helps organizations and businesses create engaging storytelling to reach new audiences and turn customers into lifelong fans. Through her roles in higher education, politics, government, non-profits, and agencies she has acquired extensive media relations and crisis communications experience as well as an expertise in digital communications and in engaging U.S. Hispanic audiences. Sandra teaches government, small businesses and non-profits how to use social media successfully through conferences, workshops, panels and presentations. Learn more at bigoaktreemedia.com.

Anh Nguyen is founder and owner of Amplified Marketing, where she serves her clients best in a consultative role, helping define their marketing goals and plans, and guiding implementation. Anh presents often on the power of social media and how to utilize it in marketing efforts for businesses and non-profits. In addition to speaking engagements, she shares her knowledge and expertise through workshops on digital marketing, personal branding, and social media.

Go Social with us!

Facebook Blueprint: Training Modules for advertising on Facebook

Sandra Fernandez · February 8, 2016 · Leave a Comment

Today’s recommended resource will help you improve your success with Facebook’s advertising …

With more than 43 eLearning modules, Blueprint will help you learn the skills to move your business forward.

Source: Facebook Blueprint: Training Modules for advertising on Facebook

10 things to know about Facebook Ads

Sandra Fernandez · December 18, 2015 · Leave a Comment

I’m sharing this Moz.com article as a way of keeping track of it: 10 Things I’ve Learned While Learning Facebook Ads.

The list of things that are included as “learning opportunities” include:

#1 – Your ad image must contain less than 20% text.
#2 – Split test your bid models between CPC, CPM, & Engagement.
#3 – Targeting options utilize both AND operators and OR operators.
#4 – Selecting Location doesn’t necessarily mean people who live there.
#5 – Facebook’s third party data goes far beyond the things you think Facebook knows about you.
#6 – There are 4 ways to access Facebook ad management, with varying levels of difficulty.
#7 – It’s tempting to prefer desktop over mobile, but do your research first.
#8 – Get your pixels straight before you start running ads.
#9 – Segment your creative!
#10 – Start using good naming conventions now.

 

Facebook Advertising 101

Sandra Fernandez · October 30, 2015 · Leave a Comment

For anyone who has ever thought about getting started with placing ads on Facebook, Social Media Examiner put together a Facebook Advertising 101 podcast you may want to check out: “Facebook Advertising 101: How to Get Started With Facebook Ads.” There is a detailed article accompanying the podcast, with screenshots and everything.

I’m still learning how to best use Facebook ads, so I’m always looking out for tips on how to improve.

***

Source: Facebook Advertising 101: How to Get Started With Facebook Ads | Social Media Examiner

Create or Improve your Facebook Business Page

Sandra Fernandez · August 3, 2015 · Leave a Comment

Sprout Social posted a great step-by-step guide to creating your Business Facebook Page. It walks you through every decision needed to start a page from scratch, from the name to adding videos. The article also covers steps to improve an existing page and ways to grow your fan base as well as planning out your content. Check it out.

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Source: Essential Facebook Business Page Guide | Sprout Social

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