The next Social Media Breakfast in Houston will be this Friday, May 10, 2013 at 8:30 AM. The speakers are Fred Goodall, Juan Alanis, and John Pacini. This month’s topic is “Bloggers and Brands: Finding the Perfect Pairing.” From the Facebook invite:
It seems sometimes that brands and bloggers have a challenging relationship. On one hand, brands want bloggers to talk about their products and services in a positive light, and bloggers want to represent brands that they really love and can feel good about promoting. On the other hand, bloggers can also pose a threat to brands when they don’t agree with the way a company is doing business or how they are marketing to customers.
We have invited a panel of bloggers (in this case Dads) to discuss what bloggers can really offer to a company or brand and how they wish brands would approach them. We will also talk about what brands should look for in a blogger and what will really move the needle when working with influential bloggers. In this fast-paced session we will discuss:
1. How to find influencial bloggers who can really represent your brand or company
2. What bloggers expect from companies who reach out to them
3. What the triggers are that can set off a blogger backlash
4. What is the best way for a blogger to approach a brand
5. Should bloggers be compensated, what about sponsored posts?
6. The problem with giveaways on a blog
And much more…
Fred started Mocha Dad in 2008, to chronicle his life as a father and to counter the negative stereotypes regarding black fatherhood. Now he uses the blog to not only capture his personal experiences as a father, but also to help motivate other men to be more actively engaged and involved with their children, families, and communities. Fred is a writer and fatherhood advocate. He also writes about business, travel, and social media.
John is an entrepreneur, business advisor, and occasionally syndicated radio host.He is a co-founder of the Dad 2.0 Summit, a national conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood. During his career, John has advised over 40 startups through growth, business development, and fundraising. He has also worked with a list of large companies that includes John Hancock, Best Western, and Harman International, as well as numerous family offices, top executives, and professional athletes.
Juan blogs at Juan of Words, where he writes about culture, family, entertainment and language – what he calls the Hispanic lifestyle. Juan also works as a bilingual communications professional with experience in public relations, media management, journalism, written communications, multimedia development, web content management and publishing, corporate communications, and Spanish language translation.
If you’ve never been to a Social Media Breakfast, then you’re missing out on a great opportunity to meet some of the most talented social media professionals in Houston. The events are usually held on the second Friday of the month, but it’s best to check in with their Facebook page to verify the date of the next event.