Sometimes trying to do things the easy way just makes things harder in the long run. This can be seen with online marketing, as this article in Copyblogger points out. The article features three mistakes to avoid:
- Going with “quick” solutions instead of self-hosted WordPress.
- Thinking that Facebook is a valid content marketing program.
- Buying all of your traffic from one source.
A friend of mine is dealing with the first — having to transition to a self-hosted WordPress site after going with a “simple” blog solution. Now she’s trying to figure out how to move her site to a custom domain and a self-hosted site that gives her more control over the site.
Short-term “simple” has turned into long-term headache.
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Source: Three Online Marketing Shortcuts that Take Too Long | Copyblogger