A few recommended articles from ClickZ about email marketing:
Here are five reasons why email will rule:
- Email is the quickest way you can get in touch with your list.
- Email can be completely personalized based on recipient preferences.
- Email messages are secure. Email can keep your costs down.
- Email is environmentally friendly.
- Begin with the end in mind – incorporate testing and frequency caps.
- Place value on email addresses.
- Develop acquisition, retention, and reactivation programs.
- Develop key performance indicators.
- Focus on behavior.
A few terms to learn:
Total Opens. Total Open Rate. Unique Opens. Unique Open Rate. Total Clicks. Total Click-Through Rate (CTR). Unique Clicks. Unique Click-Through Rate. Click-to-Open Rate. Email Conversions. Email Conversion Rate. Email Revenue.
— Posted by Sandra Fernandez