Edgerank Checker has a great post where they explain how they arrive at the statement “Average Facebook Page Reaches 12.6%.” It’s hard to identify what normal means when addressing Facebook stats. With the continued changes in Facebook’s algorithms, our results change just as frequently.
For one page I admin I saw Reach go from 18% down to 3% in a matter of months after last year’s changes. This year I have slowly worked my way up to 10%. And I keep working on how we post, what we post and how we engage our customers so the effectiveness continues to improve.
What’s your average Facebook Reach?